Free tools

Know where you stand before you spend.

Four diagnostics built for B2B firms. No pitch at the end. Run them yourself and walk away knowing something real about your pipeline.

Tool 01

Howl Visibility Scan

We actually look you up.

For B2B firms who want to see their real public footprint, not a self-reported guess.

Run the scan
What you get
  • Live scan of your sitemap, homepage, and Google Business Profile
  • Real findings with verified sources - no invented observations
  • SEO structure check: title, meta, H1, schema, page speed
  • Claude diagnosis written only from what the scan confirmed
Tool 02

B2B Visibility Assessment

Find out where your pipeline is leaking.

For founders and revenue leaders who know something is off but can't name it.

Take the assessment
What you get
  • 12 questions across the four things that actually drive B2B pipeline
  • Pillar-by-pillar score: Outreach, CRM, Content, and SEO visibility
  • A custom diagnosis written by Claude from your specific answers
  • A prioritized list of fixes, ordered by impact
Tool 03

Pipeline ROI Calculator

Model the gap between where you are and where you want to be.

For firms weighing whether a marketing investment makes sense on their numbers.

Run the numbers
What you get
  • Set your real funnel metrics: leads, close rate, deal value, spend
  • Drag a target and watch the math update in real time
  • Get Claude's read on the binding constraint and the fastest path to your goal
  • See the one-time and recurring revenue story side by side
Tool 04

LinkedIn Profile Audit

See exactly what buyers see when they look you up.

For founders and practitioners who use LinkedIn to generate business.

Start the audit
What you get
  • Structured audit of your headline, about section, and featured content
  • Gap analysis against what high-converting B2B profiles do differently
  • Specific rewrites and recommendations, not vague advice
  • Takes about five minutes to complete
Why we built these

Most B2B firms have no idea where their pipeline is actually breaking.

They know leads are slow, or close rate is low, or their LinkedIn gets no traction. But they can not name the specific constraint or rank the fixes. So they either do nothing, or they spend on the wrong thing first.

These tools exist to close that gap. They are not lead magnets. They do not require a form to see the output. They are designed to give you a real diagnostic you can act on, whether you work with Howl or not.

After you run the tools

Want someone to walk through the results with you?

Book a 20-minute call. Bring your scores. We will tell you what we see and what we would fix first.

Book a call →