About Howl

We are a Strategic Visibility
Partner. Not an agency.

Most B2B firms have the expertise. They lack the visibility. Howl fixes the second problem so the first one starts to pay off.

Book a call →Our story ↓
01 / The Origin

Good firms get lost. Loud firms win.
That bothered us.

Howl started because Dan kept seeing the same pattern: a manufacturing firm or a financial advisor or a law practice with 20 years of expertise and a growing pipeline of clients who came entirely through referrals. Good at what they did. Invisible to everyone who didn't already know them.

Meanwhile, a newer competitor with a bigger LinkedIn presence and a content strategy was winning deals they didn't deserve to win. Not because they were better. Because they showed up everywhere, all the time, long enough to be top of mind when the buyer was ready.

Howl exists to fix that. We focus on one thing: making sure the right people see you often enough to trust you and buy from you.

The firms that win are not always the best at what they do. They are the ones that stayed visible long enough for trust to build. We fix the visibility problem so the quality can speak for itself.

Dan Cooley - Founder & CEO
02 / How We Work

Not a vendor. Not a contractor. A partner.

Agencies sell deliverables. Posts, emails, ads. You pay, you get the thing, and the thing may or may not work. We do not operate that way.

We get your positioning right before we touch a tactic. We build a strategy that treats outreach, CRM, content, and SEO as a single system, not four disconnected line items. And we hold ourselves accountable to real outcomes: real meetings within 90 days, or you hear it from us first.

Month-to-month engagements. 30-day notice to cancel. We earn the next month every month. That is the structure because we believe in the work.

Strategists

We start with positioning. Every tactic is downstream of a clear answer to who you serve and why they should pick you.

Operators

We run the work. Outreach, CRM, content production, SEO - all executing simultaneously, in concert, week over week.

Partners

You hear from us when something is working and when something is not. No mystery, no padding, no disappearing after the kickoff.

03 / The Team

Real people. Real accountability.

All client-facing work, strategy, and in-person meetings run through Dan and Megan directly. You are not handed off to a junior account manager.

Dan Cooley
Hightstown, NJ
Dan Cooley
Founder & CEO

Dan built Howl after watching good B2B operators lose deals to louder competitors who had worse services. He leads strategy, client relationships, and all positioning work.

LinkedIn ↗
Megan Donovan
New Jersey
Megan Donovan
COO

Megan runs operations and keeps the engine turning. Every client engagement, every delivery timeline, every process that makes the work actually happen runs through her.

Maria
Brooklyn, NY
Maria
LinkedIn Outreach Manager

Maria manages LinkedIn outreach for Howl's client portfolio. She writes the messages, runs the sequences, and finds the right people at the right companies.

Andrea
Colombia
Andrea
Senior Marketing Manager

Andrea handles content production, social scheduling, and the operational side of running consistent marketing across multiple client accounts simultaneously.

04 / How We Measure

Not impressions. Conversations.

Vanity metrics are easy to report and hard to spend. We measure ourselves against one standard: did the right decision-makers start conversations with you?

Real meetings within 90 days. If that is not happening, you hear it from us before you have to say it. That is the accountability structure. It does not change.

90 days
To real meetings
Month-to-month
No lock-in
One team
One strategy
30 days
To cancel
Start here

20 minutes. No pitch.

We talk about your pipeline, your buyers, and whether there's a fit. If there is, you'll know exactly what month one looks like before you hang up.

Book a discovery call →See results first →