Howl · Pipeline ROI Calculator

What is the gap between where you are and where you want to be?

Set your funnel today, then set a goal you believe in. The numbers are pure arithmetic on your own deal economics. No magic multipliers. Claude reads the gap and names the fastest path.

Where you are
Qualified leads per month20
Close rate15%
Average one-time / project value per deal$5,000
Upfront or project fee. Set to 0 for pure retainer.
Average monthly recurring value per client$3,000
Retainer or subscription. Set to 0 for one-time-only work.
Monthly marketing spend$5,000
Where you want to be

Drag these to a goal you believe is achievable. You own these numbers, not us. The dollar figures follow automatically.

Target leads per month30
Target close rate22%
New deals/mo
3.0 → 6.6
Recurring/mo
$9,000 → $19,800
ROI
380% → 956%

Every number here is yours. Howl supplies the path, not the multiplier.